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Born And Bread in Ennis | Sourdo’farrell’s NEW Bakery

a man holding a sign posing for the camera

Just when you think Ennis cannot get any nicer… crust me, it does. Introducing the Instagram bread sensation that is Sourdo’ Farrell.

Keith O’Farrell, a proud local Ennis man, returned home from travelling in early 2020 when the pandemic hit Ireland.  As his previous jobs in Ireland revolved around international students visiting Ennis, he was out of work and had to think on his feet to come up with a new way to earn his living.

Stuck at home during lockdown 1, Keith began making sourdough bread. First as a cool hobby but then began selling it to friends and family via Instagram. Keith became very popular. He would make fresh loaves of sourdough bread in the early morning and then deliver them himself on the back of his bicycle. He loved his job and everybody loved his bread. Win Win!

a hand holding a piece of bread

Keith gained a passion for all things sourdough and started getting creative. From focaccia to cardamom rolls and sourdough brownies, Keith was gaining popularity among the locals quickly.

a piece of bread a close up of food